Google Remarketing: Another PPC Marketing Genius Concept

The vast majority of individuals are aware of PPC marketing and Google AdWords, which is for all intent purposes the Google PPC campaigns. Even those individuals who are not internet savvy will have heard the terms Google Adwords, PPC marketing and Google PPC campaigns bandied about on several occasions, but what about Google Remarketing?

If you as an individual are a regular user of the fabulous world wide web, you will probably have seen Google Remarketing in all its glory, but just not realised it! Have you ever considered buying an item on an ecommerce site, added it to the virtual shopping cart and then decided not to go through with the purchase? We are surely all guilty of having done so at some point in our browsing experiences. Whether we have completely changed our minds with regards to making such a purchase, or whether we have decided to put it off until another day, or whether we have simply been sidetracked during the actual buying process, we have effectively abandoned our shopping cart. Google Remarketing is what happens next. Have you then visited another website, only for the items you were previously looking at to almost magically appear before your eyes? Have you wondered exactly what that much desired pair of shoes, the exact ones that you so wished for, could possibly have in common with the merits of the banana smoothie?

That magic is the genius concept that is Google Remarketing Google Remarketing, although somewhat rather elusive, is fundamentally another option with regards to the Google PPC campaigns, and one which is available to all Google AdWords advertisers. We all know that PPC marketing is a fabulous means to attract traffic to any website, but can you as an individual personally make it pay? We are all desirous of a constant stream of targeted traffic, but how do we get it? The answer to that very question could potentially be Google Remarketing.

When using PPC marketing through Google PPC campaigns in the form of Google AdWords you are effectively bidding on and paying for the use of certain specific keywords. When an individual searches for said specific keywords it will be your advertisement that appears along the top or down the side of the returned search results.

Google AdWords works on the premise that a percentage of the traffic finds your specific advertisement appealing, thereby clicking through to your website. In any PPC marketing campaign, whether Google PPC campaigns or otherwise, you are effectively renting the significant traffic that these sources own.

The joy of PPC marketing is the fact that everything is effectively instantaneous. You can see the results tomorrow, if not today. If one advertisement is not working it can be changed, again in an instant. Many individuals use Google PPC campaigns in the form of Google AdWords while they are waiting for their search engine optimization efforts to come into play, others for a specific promotion and some on an ongoing continual basis.

Google Remarketing is remarkably easy to set up, through the “Audiences” tab in Google AdWords. It would be prudent to tag every page on your website with a view to gathering a larger amount of visitor interactions. In addition, messaging can be tailored to specific demographics, which in itself is priceless, making the potential customer feel somewhat valued and special.

Read more: Google Remarketing: Another PPC Marketing Genius Concept | Signature Web Marketing Works http://signature.eu.com/2012/06/google-remarketing-ppc-marketing-genius/#ixzz28nLzyLFv

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SEO -Five things to avoid if you want your content to benefit your search

1. Duplication

There are two types of duplication from Google's perspective. Internal by which we mean the same page can be accessed by two or more different urls and cross-domain where content is exactly the same as on another page on another domain. Both confuse Google because it doesn't want to serve a dozen identical pages for one specific search.

2. Poor editorial qualityIf content is not written correctly, has inconsistent spelling and poor grammar then it is going to be scored poorly. Your content is going to be read by your clients so check twice and publish once.

3. Too genericAn expert article offers unique insight, analysis and educated opinion. If your article or web content is lacking then not only will your target audience be turned off but Google will be too.

4. Too shortGet the balance between brevity, quality and accuracy and your target audience will respect you and Google will score you - easy!

5. Too longIt’s suggested 600 words of content is about right but clearly it all depends on quality and content.

Cookies regulations have been updated

The updated guidance provides additional information around the issue of implied consent:Implied consent is a valid form of consent and can be used in the context of compliance with the revised rules on cookies.If you are relying on implied consent you need to be satisfied that your users understand that their actions will result in cookies being set. Without this understanding you do not have their informed consent.You should not rely on the fact that users might have read a privacy policy that is perhaps hard to find or difficult to understand.In some circumstances, for example where you are collecting sensitive personal data such as health information, you might feel that explicit consent is more appropriate.For more Click Here

Augmented Reality Summit 2012

Catering to the consumer through augmented reality technology was the big focus at this year’s AR Summit in London.
Augmented reality (AR) technology is becoming a major part of consumer behaviour. That was the conclusion of the speakers at the AR Summit in London, who also stressed the increasing importance of understanding that the technology must remain useful and interesting, as well as provide a natural experience. And, of course, the AR experience for the consumer should be
about what they want to have, as well as what they need to have. Ann Longley, head of social media at MEC, said: “It’s never been more important to understand consumer behaviour and how people are using technology.” She referred to the fact that building content and applications that people want makes them successful, highlighting that the best way to do this is by understanding that the consumer.
AR technology is here to stay and will become a fundamental part of marketing strategies. There is huge potential in the sports industry for AR, with predictions that the industry will fully embrace it. From an advertising perspective, AR will grow. According to speakers, 3D glasses will find their market. Using consumers as the carriers for your AR project is a useful strategy to adopt as it can quickly determine its likeability, noted Dutch new media artist, Sander Veenhof. He highlights that his iPhone dance app Dance.AR, which creates a globally synchronised dance performance through AR technology, gives consumers something to learn from as well as enjoy. "With AR, there are real world limits that you can break." AR applications that feel personal and natural are what consumers will connect with the most and AR technology in a number of ways has become a bridge that helps people better understand things.
Head of interactive at Play Nicely, Scott Fletcher believes that the value of AR is giving people something they want, but don’t expect to get. Adding to this, co-founder of Layar, Claire Boonstra insisted that AR can be a part of consumers' everyday lives through the way people choose to engage with it. Consumers, however, want an immediate response when they engage with AR technology and that continues to be the biggest challenge.

Great Pinterest Tips for B2B Companies from Mitt Ray

Documents published by HubSpot have beautiful cover images like the one above, which are highly pinnable and repinnable.



Have you used Pinterest to promote your business-to-business (B2B) company?

Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest.

See how these B2B businesses are using Pinterest. Try to replicate their techniques for your business.

Here are 7 tips for successfully using Pinterest for your B2B business.

1: Use Infographics
Posting attractive infographics on your blog can be a great way to promote your B2B business on Pinterest. A well-designed infographic with helpful information can get you lots of pins and repins.




Dan Zarrella's study shows that taller images like infographics are more repinnable. A recent infographic titled “How to Get More Pins and Repins on Pinterest” by Dan Zarrella shows that taller images are more repinnable and infographics are usually quite tall. So focus on creating tall, detailed infographics. One example of a B2B company having success with infographics is KISSmetrics. They regularly create and post attractive infographics with useful information other businesses can implement. The infographics they post get pinned and repinned many times on Pinterest. A great example on which you could model your infographic is “How Do Colors Affect Purchases?” There are many facts and figures included in this well-designed infographic—it features good use of colors and it’s also quite tall. Create similar shareable infographics for your blog too.



Kissmetrics regularly publishes infographics on their blog, which are repeatedly pinned and repinned on Pinterest.

2: Use Ebooks, Guides and White Papers

Using ebooks, guides, white papers and other helpful documents can be a great way to promote your business on Pinterest.

Many people want to download your gated documents, especially if you have a popular blog with quality content.

To make them more shareable on Pinterest, you can add attractive cover images to your ebooks, guides and white papers.

Post an image of the cover on your document’s landing page. Also make sure you gate the content so people can access it only after they sign up. This will help you collect email addresses and names for your marketing efforts.

If your document is helpful and has an attractive image, your readers will want to pin and share it with their followers.

An example of a business using documents on Pinterest to the fullest is HubSpot. They have educational content such as ebooks, guides and white papers on subjects like Facebook, Twitter, Pinterest, Google+, SEO, Analytics, you name it.


Documents that are regularly pinned from HubSpot.

Social share buttons on the landing pages of HubSpot's documents make it easy to share them and add social proof.

Another important point to note is that HubSpot has a Pin It button on their landing pages too. This not only makes it easy for people to share the landing page, but it also adds social proof and credibility.

3: Engage Your Fans

Ever since General Motors took their ads off Facebook, there’s been a lot of discussion on how social media should be used. Businesses need to understand that social media shouldn’t be used for direct marketing, but to engage followers and build relationships with them.

This is exactly how you should use Pinterest too. The primary focus needs to be to engage fans and make them feel special and to get them to share your pins, comment on them and like them. Selling your products directly should only be your secondary focus.

Do something like you do on Facebook, which could be to ask people to like your pin or to ask people questions in the description, which will encourage them to comment on it.

And when they comment on it, you can reply to their comments and build relationships with them. If you keep engaging your fans, you will eventually convert them into customers.




Constant Contact's board called "Fanbruary" helps them engage better with their fans, as it's dedicated to them.

An example of a company engaging their fans on Pinterest is Constant Contact. If you visit their Pinterest brand page, you’ll see a board called Fanbruary.

Here you’ll find pictures of Constant Contact customers and fans appreciating their service. This shows their followers that Constant Contact cares about them and it also works as a testimonial for Constant Contact’s services.




Constant Contact pins videos on their board "Ask an Expert," which provides advice to their audience.

They also have a board called “Ask an Expert” where they pin videos of experts giving advice. These videos provide useful tips to fans and followers, thereby engaging them.


4: Display Your Products

Along with all of these engaging pins, you can also display your products so that potential customers can notice them, and if they’re interested, you could generate leads.

There are many ways to do this. You can display pins of your products, which might lead to a landing page; you could just display them creatively to promote engagement; or you could display how your product works.

An example of this is General Electric, which has a board called “Badass Machines” where they display the “biggest and baddest technology produced by GE.”

This board has some fantastic technologies built by GE. If you visit the board, you’ll see pictures of compressors, an LED light bulb, an aviation testing facility, etc. All of these pins show visitors what a big company GE is and all the wonderful products they create.



General Electric pins images of their products onto their board "Badass Machines."

Another great example is how HubSpot highlights their product. On their Pinterest brand page they have a board called “Peek at HubSpot Software,” which contains pins of screenshots of the amazing things their software does.

The link provided on the pin leads interested viewers to a demo page where they can register for a customized demo of how HubSpot’s software can help their company.



HubSpot pins screenshots of their software onto their board "Peek at HubSpot Software."

5: Display Your Work Culture

One of the best ways to engage your company’s fans and followers is to show people that there’s life behind your company’s website and your social media profile. You want to show people what happens behind the walls of your company.

This shows users that there are real people just like them working in the office and this encourages them to interact with your employees. It humanizes your company and your social media campaign.

You can apply this strategy to Pinterest by pinning images onto a board dedicated to work culture. You could also add your employees as contributors to this board so they can directly add their own images. This way, they will directly communicate with your followers.

An example of a company using this well is Marketo. Marketo has a board on their Pinterest brand page titled “Office Fun!” where they pin pictures of Marketo’s employees working and taking part in events and competitions.

These pictures show followers that Marketo has employees who are very social just like them.



Marketo has a board called "Office Fun!", which is dedicated to the company's work culture.

6: Pin Brand-Related Images

One of the best ways to promote your brand is to use relevant images.

If you are a B2B company that provides marketing services, pin pictures related to marketing; if you’re a B2B company that sells office supplies, pin images of interesting things used in offices, and so on. This way, you’ll build a brand on Pinterest and people interested in that will follow you.



Intel pins pictures of technology onto their board "Geek Chic." An example is Intel, which has a board called “Geek Chic” where they pin pictures of technology. If you visit the board, you’ll see pictures of food equipment, USB devices, MP3 jewelry and all sorts of technologies. This works for Intel and helps promote their brand as a company that works in the field of computers and technology.

7: Show That You Serve the Community

People like it when you take the extra step to serve them and everyone else better. It shows that you really care about them. This could be serving the community, making the world a better place, etc.

If you are a company that does this extra work, it’s a good business idea to display it to let your fans know about all of the good deeds you do. If it’s a cause they care about, they will support you and your company.

A company that’s doing this really well on Pinterest is FedEx. On their brand page they have a board called “FedEx Community Involvement” where they pin pictures of their crew members cleaning the environment, making donations, rescuing animals and many other things they do to serve their community. Visit their board to check it out.

All of these images show that FedEx cares and convince people to do business with them.



FedEx pins images of how they serve the community, which helps build a better brand image.

Another fantastic board they have is “FedEx EarthSmart” where they pin images and videos of steps they are taking to minimize their environmental impact. As FedEx delivers items, they use a lot of fuel, packaging material, etc. By showing they’re taking extra steps not to hurt the environment this shows that they care. This goes a long way in persuading people to work with them.




FedEx shows people how they make an effort to lessen the harm they cause to the environment by pinning images and videos of the steps they take. These are just a few examples of how B2B businesses can successfully use Pinterest. If you take a good look at your products and services, you should be able to come up with creative ways to promote your B2B business with Pinterest too.


By Mitt Ray Published June 20, 2012

How Google determines your ranking

As you create content, you should optimize that content for search engines so that your pages are indexed, rank well, and are easy to find.
There are two major concepts around Search Engine Optimization which are referred to as On-page SEO and Off-page SEO.

On-Page Search Engine Optimization
On-Page SEO helps Google know what each page of your website or blog is about. This way, they’ll know what keywords to index your pages for. Here are the steps you should follow for each page on to help each page get found.
Step 1: Choose a primary keyword for this page. Start by selecting a few keywords that are relevant to the content of this page. Choose one of these keywords to be your primary keyword for this page.
Step 2: Optimize the top SEO elements. Your SEO efforts will be most effective if you consistently place the primary keyword you’ve chosen for this page in each of the following SEO elements: Page Title - Include the primary keyword at the beginning of the page title, and separate each keyword phrase with pipes (|). Page URL - Include the primary keyword in the page URL, and separate each word in the keyword phrase using dashes. e.g. www.cjpltd.co.uk/intelligent-marketing-solutions Header (H1) Tag – Create one H1 tag at the top of the page that incorporates the primary target keyword. You can add other words to the H1 tag to make it sound more natural. Image ALT Text - Optimize the most prominent image on this page using ALT text so that search engines can “read” the image. The ALT text should be the primary keyword.
Step 3: Optimize the meta data. Meta data are the elements invisible to your site visitors, but visible on the search engines. Meta description – Include the primary keyword in the meta description and provide a compelling reason for why someone should visit the page. *Note: the meta description character limit is 150 characters. Meta keywords - Add 3-5 meta keywords to the page that are variations of your target keyword.
Step 4: Incorporate keyword into page content. Use your primary keyword a few times throughout the page’s content. Don’t overthink keyword density or placement; mention them naturally. Try to bold the keyword at least once.
Step 5: Create internal links. If you mention the primary keyword of this page on a second page within your site, link that keyword on the second page to this page. For example, you should link to a page about marketing solutons using the anchor text “marketing solutions” on another website page.

Off-Page Search Engine Optimization
The number of inbound links to your site is the single most important factor search engines use to determine the importance and rank of your site. "Linkbuilding" is the process of building links back to your website. This helps your site build the authority it needs to rise in the search engine rankings; the more links you have from other sites, the higher you’ll be able to climb on Google. Creating high-quality content is the best thing you can do to convince other website to link to you. But there are also steps you can take to proactively build external links leading back to your website.

Step 1: Target sites linking to your competitors. If a website has linked to your competitors, they’re likely to find your site relevant to link to as well.
Step 2: Submit your site to relevant directories. Do a search on Google for [industry phrase or keyword] + "submit site". This often yields results that lead right to the submission page for directories in your industry segment. Be careful not to submit your site to any directories that appear spammy.Use something like http://www.mywot.com/ (web of trust) to check if sites are trusted.
Step 3: Add your site to local search. If you have a product/service targeting specific geographic regions, list yourself on Google Places and Google Maps.
Step 4: Ask your contacts for a link. Create a list of partners, vendors, customers, professional organizations, employees, friends, or other people in your network who might be able to link to your site. Then ask them for the link, and try to get your target keywords in the link text.
Step 5: Use advanced link building strategies. There are many more creative ideas you can try to generate inbound links, including guests blogging and running a contest.

Thinking about iPads?

5 key lessons to consider:



1. Think how it will be used

Ideally, talk with some people who will be using the app – your sales staff and end customers alike – to see what works for them. You may love animated graphs and pages that build slowly and beautifully, but many users will find such features distracting. If you carry on regardless, your reps and customers may end up skipping over some of the most important content.

2. Think exponentially

When rolling out iPad content across several brands, countries and languages planning is vital. The smallest of changes late in the project becomes time-consuming and expensive to apply across all versions. Careful planning means you spend less time on revisions and more time on making your app exceptional.

3. Think about training

Although iPads are remarkably usable ‘out of the box’, it is essential that your sales force is trained to use them effectively. A poorly executed iPad detail will leave a customer feeling confused and annoyed.

4. Think about capturing data

The only way you’ll know your iPad project is a success, is by tracking it. All interactions can be monitored so you can learn which of your messages carry most meaning and impact. Link what you are measuring directly back to your project’s SMART objectives and you will clearly know just how effective your solution has been.

5. Think beyond PowerPoint slides

It is easy to default to replicate PowerPoint slides in an iPad app. It’s what you’re familiar with and such slides have often already been approved. But slides on an iPad are not much better than slides on a laptop. Instead, use the tablet’s unique features to make a detail interactive, memorable and measurable.